Scott Monty

Global Digital & Multimedia Communications Manager - Ford Motor Company

Ranked by Forbes as one of the top 10 influencers in social media, Scott Monty has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activitiesacross the company, from blogger relations to marketing support, customer service to internalcommunications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford in 2008, Scott served as Consigliere for crayon, a strategic marketing firm,and with PJA Advertising + Marketing, a boutique BtoB agency.

In addition to his professional responsibilities, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog and I Hear of Sherlock Everywhere, two literary undertakings. Scott has been featured in hundreds of news and business publications in print and on the web, in dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in Michigan with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."

Kendall Billman

Vice President of Sales & Marketing - AVA

Kendall brings extensive industry experience, knowledge & ability to educate on subjects such as Artificial Intelligence, Lead Nurturing, Shopping Behaviors, Websites, SEM, SEO, & CRM Processes.

He is currently at AVA, which is a true Artificial Intelligence system with proven results from over 20 million messages sent to customers and prospects. Her goals are to Engage, Connect & Collect.

Prior to joining AVA, Kendall served as VP of Interactive Marketing for VinSolutions, an AutoTrader Company. His background includes many OEM projects most recently with Lexus, Kia, Toyota and Honda. His management background includes AutoOne Media, Who’s Calling, and Reynolds Web Solutions.

Sean Bradley

Founder & CEO -
Dealer Synergy, Inc.

Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director.

One of the premier presenters at NCM and NADA 20 groups, Sean has spoken to over 80 NADA and NCM 20 groups and has been noted as one of the highest rated NADA Convention Speakers from 2008 to 2011. He is also an expert on the JD Power and Associates Internet Round Table. Sean has guided Dealer Synergy to become a two-time winner of the Auto Dealer’s Monthly’s Dealers Choice Award for “Best Internet Trainer” and was also voted “Best of the Best Internet Training Company” 3 years in a row by Dealix. Furthermore, Sean V. Bradley is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association.

Mr. Bradley also created the popular NCM/Dealer Synergy Internet Sales Boot Camps, the Synergy Sessions events, Internet Director Immersion Program and internetsales20group.com. Additionally, he is the founder of AutomotiveInternetSales.com and the co-creator of Dealer Battle Plan. Most notably, he single-handedly pioneered the field of Automotive Video Search Engine Optimization. Sean V. Bradley writes in over 13 national and international magazines and is a contributing writer on numerous automotive blogs and networking sites. If all of this wasn’t enough, you can see more of his success story at SeanVBradley.com

Ray Fenster

President & CEO - Ray Fenster, LLC

Raynard M. Fenster has spent most of his working life in the digital space with specific expertise in several verticals for technology and product development, research, sales and service operations. As a Manager for quality organizations Ray pioneered some cutting edge applications for vendors and OEMs such as; Reynolds, ADP, Dealerskins, Blackbook, Carfax, eBay, AULtec, Autobytel, Ford, Lexus, Saturn, etc... Dr. Fenster has taken concepts and developed companies and patent technology/processes, to product and even to a public company. He was one of the first professionals that recognized the need to incorporate Service Operations and Inbound and Outbound marketing/advertising including Social Media Management Systems and promote transparency at all work levels. Ray has been recognized as a thought leader and is a regular contributor to several publications and has presented at numerous popular workshops, forums, and conventions.

He has a passion for training personnel, business development, leadership coaching, developing and applying new cost effective technologies, pioneering improved methods for solving complex issues and assisting others to grow and prosper.

Jim Flint

President & Founder - Local Search Group

Jim Flint, President and Founder of Local Search Group, develops innovative automotive sales and marketing strategies for the 21st century. Flint’s experience while working at the OEM level for Nissan and Toyota, as well as his retail automotive experience at John Eagle Dealerships, provide him with a unique insight and foundation for creating real retail strategies dealers can put in place today to sell more cars! With his eye for meaningful detail and the ability to bring it all back to real retail implications, Jim Flint is widely recognized as a thought leader in automotive sales, marketing and advertising.

Local Search Group provides custom solutions for marketing in the 21st century to automotive dealerships and retail establishments across the country. The company’s understanding of the automotive industry’s unique sales and marketing operations drive marketing and advertising solutions that show real-time, bottom-line results. With nationwide automotive clients, Local Search Group continues to deliver comprehensive, integrated digital marketing elements that incorporate the latest in technology for the automotive industry.

Rachel Haro

Partner & Social Media Strategist -
Mouthful Social Media

Native San Francisco Bay Area resident and award-winning marketer Rachel Haro is no stranger to the automotive industry. With over 15 years of marketing experience, Rachel has spent the last ten of those working with dealerships across the country on strategic, grass roots, and social media advertising. Blending the conventional principles of marketing with down-to-earth networking practices, Rachel teaches her clients how to social network rather than social post.

Rachel's experience building natural language search engines and participation in the 2001 AskJeeves.com patent, contributes to her ability to utilize effective keyword phrases to increase a client's online relevancy. She is particularly adept at making sure the social networks her clients are using are maximized, containing keyword-rich phrases and links. It is in this way that the groundwork is laid for the dealership's online footprint, and that's when the real social networking begins.

Rachel is the creator of Facebook Fan Friday, a growing movement that is a grass-roots effort to support local businesses on Facebook and facilitate online business-to-business networking. Similar to Twitter's Follow Friday, Facebook Fan Friday is at the very root of the idea of social networking.

Elise Kephart

Internet Sales Manager - A.K.A.- "The YouTube Diva"
Sunset Honda

Elise Kephart is a sales and marketing phenomenon in the automobile business and is nationally recognized as "The YouTube Diva".

Since 2007 Elise has sold thousands of vehicles to local and out of the area clients. Her personable and persuasive sales and marketing videos are personalized for every customer creating a strong bond and trust. Elise has presented at seminars nationwide, including several of Jim Ziegler’s Internet Battle Plans as well as the Spring 2012 Digital Dealer conference in Orlando, where she has consistently 'wowed' the audience by teaching how to create and edit quick and effective videos and deliver them to customers within minutes.

Elise has visited several dealerships across the country teaching her unique technique in the auto industry and has been praised by the likes of Jim Ziegler, Grant Cardone as well as Dealer Marketing Magazine.

Elise is currently an Internet Manager at Sunset Honda in San Luis Obispo, California. Her amazing videos can be seen here.

Elise can be reached at ekephart@sunsethonda.com.

Ryan Lucia

Regional Sales Manager -
Contact At Once

As a former Internet Director at Rick Case dealerships in Atlanta, Georgia, Ryan Lucia understands the challenges dealers face with online marketing and converting website traffic into viable sales opportunities. In his current role as Regional Sales Manager for Contact At Once!, Ryan offers unique insight and expertise on how successful dealerships are leveraging cutting-edge technologies and forward-thinking sales techniques to increase profits. Ryan is a dynamic presenter with a passion for helping dealerships grow their businesses.

Peter Martin

President - Cactus Sky Communications

Cactus Sky Communications is one of the premier eMail Marketing agencies in the country. The company’s ability to deliver email through SPAM filters and track the recipients' actions (clicks) provides its clients with an unprecedented marketing advantage. The company’s ASM methodology incorporated into the Pot of Gold Program provides drill-down email campaigns with specific communications, based on the recipient’s interests, and has helped double internet closing ratios for dealers. Peter brings new marketing innovations to the industry such as eReputation BUILDER.com, which leverages the companies email deliverability expertise to generate online reviews for car dealer.

Gary May

President/Consultant at Interactive Marketing and Consulting Services (im@cs)

Gary May launched IM@CS in September 2007 with a focus on helping dealerships and OEMs with digital marketing, eCommerce, process and branding. At the time, there were no independents focusing on best practices for the impending shift in marketing and lead management. Gary's passion for businesses in the automotive space coincides with his "automotive moves at the speed of retail, not the OEM anymore" mentality and his no-holds barred approach to business management. Featured as a speaker at automotive events including DrivingSales, JD Power & Associates and PCG, a regular blogger and recognized dealer advocate, he and his company focus their strengths and attention on making progressive dealerships unique in a time where there are more constraints being enforced limiting franchises.

Shortly after consulting services began, the company added social media management in January 2008 and sales training in April 2008. Gary is looking forward to beginning his 13th year in the automotive industry in 2013 after spending over a decade in the cycling industry, including being an avid cyclist for over 27 years (racing for 12). Away from automotive circles, Gary participates in Social Media Club Los Angeles and Digital LA events, including multiple speaking appearances, as well as various marketing conference attendance to bring a broader perspective back to the industry.

Ali Mendiola

Business Development Manager - DealerTrack

Ali Mendiola manages business development for Dealertrack’s Digital Retailing Solutions, which provides consumer facing solutions to automotive retailers, with the goal of improving the online sales process and delivering finance-ready leads to dealers.

Previously, Mendiola worked at GM, where she began her career in the service and parts business, transitioning into the digital marketing space accepting the role of Digital Marketing Specialist. She also was part of the team that launched GM’s first eCommerce initiative.

Mendiola holds a B.A. in Marketing from The University of Texas at Austin.

Cory Mosley

Founder and Principal -
Mosley Automotive Training

Cory Mosley has built a reputation as a go-to sales strategist, consultant, and trainer by challenging the status quo. His new-school techniques and progressive strategies have help dealers dealer’s both large and small build and restructure profitable sales, BDC, and Internet operations.

Cory’s company, Mosley Automotive was one of the early boutique training and consulting companies established to focus solely on Internet sales. His past and current clients include many of the Automotive News top 125 dealer groups and several OEM’s. Most recently, Cory’s work was profiled in F&I and Showroom Magazine. His monthly column “Sales Driver” is read by thousands of dealership personnel nationwide.

Andrew Myers

Co-Founder - What's Next Media

Andrew Myers has been in sales his entire life. Three years of door-to-door sales in his youth leading to a tour in the U.S. Army as a Paratrooper in the 82nd Airborne.

Andrew and his brother saw a need and brought online marketing to a new and higher level for auto dealers in the upper Northwest. Their level of quality and professionalism quickly vaulting their company into the national spotlight as innovators in their field.

What's Next Media creates message-based video programs for Auto Dealerships. They are focused on the dynamics of the cumulative combined effects of short saturation messages about your company. The response to this unique combination of brand statements, department statements, testimonials, and product presentations creates a dealership culture and personality the consumers are attracted to. It is phenomenal!

With all marketing experts in agreement that 85% of all online content in the next three years will be video, Andrew Myers is going to walk the audience through the best practices and techniques of structuring video content that sells and attracts customers to your dealership.

Andrew will be presenting:

How to Build Value, and Sell Cars - Online

This program is fast-paced and content rich with usable information and "live examples" that will greatly improve your dealership's Internet sales and marketing effectiveness on your website, Autotrader.com, social media, or any other medium or technology-based advertising vehicle you're using.

Andrew's presentation will include:

• 6 rules of how to "get the shot". Andrew will share 6 very simple rules about how to set up a video shoot for maximum effect and results, (for example: Always shoot with your shadow, never away from it)
• Always set up the background in the camera first, then move the subject (the car) into frame
• 7 types of messages you can create with video to move and motivate your customers
• 5 rules for shooting great video on a car lot
• Andrew's "how-to" session requires very little equipment and training to get fantastic quality testimonials of sales events, charities, or any other content the dealers would like to create
• Shoot world-class walk-around and dealership image video

Dave Page

Owner & Director - Dealer e-Process

Dave Page is part owner and director of Dealer eProcess, a leading website and internet solutions company in the automotive business. Dave began his career in the automotive industry in 1991.

After graduating with a finance degree from DePaul University in 1996, Dave was offered an opportunity to work as a service consultant with one of the largest auto groups in Illinois, Lynch Auto Group. Motivated by money and serving as a car porter & detailer for 4 years while going to school, taking on a job as a Service Consultant wasn't exactly what Dave had in mind as far as using his degree was concerned, but the transition seemed challenging. Five years later, Dave became the Assistant Service Manager for Lynch Automotive Group. After serving as the Assistant Service Manager for 3 years, it was time for another challenge.

Dave took a position as the Service Director at Gillespie Auto Group on the south side of Chicago in a culturally diverse area that would change his life forever. While working at Gillespie Auto Group during the time of the internet boom, Dave was leaned on heavily by Michael Gillespie, owner of Gillespie Auto Group to help change the way business is done, but this time on the sales side of things. Dave said "Mike Gillespie took a gamble on me and moved me from the service department where I built a well oiled machine that rose gross profits from 30k per month to 400k per month in a 5 year period" into the internet sales department.

While serving as the internet director at Gillespie Auto Group, Gillespie Pontiac won dealer of the year 3 times while outselling all Buick, Cadillac, GMC dealers combined, while doing it in one of the most culturally diverse areas in the nation, the south side of Chicago. Dave & Mike's strategy prompted a write up from Automotive News which brought dealers from all over the country to learn about their internet process, which lead to the next challenge in Dave's life.

Dealer e-Process is part owned and directed by Dave Page. Born out of a dealership on the south side of Chicago in 2007, Dealer e-Process has quickly become one of the top website providers in the industry as witnessed by numerous awards in 2012.

Dave will be presenting:

Exploding Website Conversion
An Insiders Road Map to Benchmarking & Converting 50% of Website Visitors to Leads

No Doubt. Make no mistake about it. This presentation is about Dealer e-Process.

Unlike all of the other conferences, Ziegler does not totally discourage presenters from showcasing onstage AS LONG AS they give value and don't hammer their product or services to the audience.

In this presentation Dave is going in depth with real numbers and statistics on what is actually working to bring incredibly strong returns with actual examples of analysis derived from 2500 websites.

Look for a strong PowerPoint presentation with examples of best practices, for total customer involvement in all dealer online mediums including, handheld (iPhone and Droid), Chat, Targeted emails, and Website presentation and high-conversion techniques.

This is all about what works and what doesn't, backed up with advanced analytics and statistics. You'll immediately see some things you're doing that probably aren't worth continuing... and some things you need to become involved with immediately.

This is a session to seriously take a look at your total internet marketing strategy with the highest possible success based on what is working in this right now environment.

Brian Pasch

CEO - PCG Digital Marketing

Brian has built his business insights and strategy on a foundation consisting of over 20 years of Information Technology and Marketing leadership. His career history includes work in the public sector, Senior Telecom Analyst on Wall Street and has an incredible talent for building successful private enterprises.

Fresh out of Rutgers University, Brian published his first book and software package with Prentice Hall in 1984. Since that time he has been recognized as a builder of world-class data warehousing models, a creator of award winning search marketing strategies and the highest rated Internet Trainer in the automotive industry.

Recognizing a powerful shift in corporate advertising spending, Pasch founded PCG Digital Marketing in 2005 to assist growing companies with their digital marketing strategy. Brian’s ability to speak authoritatively to business leaders and their technical teams on business architecture, marketing, and sales helped to catapult their growth and credibility.

In August 2011, Inc. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey where PCG is based. PCG serves many industries, but their largest by far is the automotive retail industry where they serve hundreds of car dealerships across the US and Canada.

Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. In 2012 he founded PCG Consulting to provide vendor neutral advise to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.

Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. His popular training programs makes him an in demand speaker with elite flying status. Brian is an advocate of balance living and takes time to invest in his health and spiritual well being. That lifestyle includes making time for his family and friends in New Jersey where he lives by the Jersey Shore.

Bill Parlaman

Digital Marketing Director - Stream Companies

Prior to joining Stream, Mr. Parlaman founded Radical Marketing Solutions, a Philadelphia-based small business Internet marketing and SEO agency that has helped small business owners and entrepreneurs get more traffic, more leads, and more sales from their websites.

Mr. Parlaman launched his first online business in 2006, a membership website dedicated to BBQ aficionados like him. He wanted to create a place for other people to hang out and share cooking tips. Mr. Parlaman quickly learned that there was a lot more to running an online business than simply creating a website. This is when he took the leap into direct response marketing, SEO, website design, social media, and website conversion optimization.

Mr. Parlaman is a featured author of the book, "The Ultimate Success Secret," co-authored by Dan Kennedy and Mike Capuzzi. He has also been featured in Craig Graber's marketing manual, "How to Make Maximum Money with Minimum Customers." He currently resides in Chester Springs, PA, with his wife and three children.

Paul Potratz

COO - Potratz Advertising

Headquartered in Schenectady, NY. Potratz is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States.

Paul's passion for cars, technology, and art has driven his career. Exposed to the family auto business as a youth, Paul worked his way up from lot attendant to fixed operations, then sales, and, finally, sales management. After completing studies in English and Psychology at University of Memphis, Paul was awarded a contract as a digital and technical communications consultant for Lockheed Energy Systems, where he worked with the marketing and public relations departments for Boeing, Bechtal Jacobs, and the FBI.

Next, Paul moved on to South Central Communications, where he developed marketing campaigns for Jasper Engine and Transmissions, AC Delco, NAPA, Sumitomo, and several Ford Dealers and Toyota Groups. Climbing the corporate ladder, Paul accepted a new challenge in senior management with Clear Channel Communications.

There his assignment was to take an under-performing media property and make it profitable. He accomplished this task in just 8 months. Along the way, his love for cars and connections in the automotive industry allowed him to build close relationships with dealer principles and general managers across the country. Before long, they were coming to him for sales and marketing advice, and he was developing unique and memorable marketing campaigns for them.

After helping his friends achieve success, Paul's next career move was to open Potratz in 2003. Paul's love for technology, willingness to embrace new ideas, and unique philosophy about how to communicate with consumers all have driven a constant growth for Potratz and their dealers, even during the economic downturn in 2008. Paul has been interviewed on digital marketing and automotive trends by The New York Times, The Wall Street Journal, NY Post, CBS and several regional newspapers and radio talk shows. Paul also speaks in a variety of venues and writes and blogs daily for several automotive publications and forums, including NADA, Driving Sales, Auto Dealer People, Dealer Elite, Automotive Digital Marketing. In addition, you can see Paul every Tuesday on the Think Tank Tuesday series, which is also on iTunes.

Paul lives with his wife Christy on their horse farm near the Adirondack Mountains in Upstate New York, where he enjoys collecting cars and cameras and taking pictures. Check out his profile on flickr.

Yago Paramo

CEO - Paramo Group Inc.

Yago Paramo has over 20 years of experience in selling/marketing cars while he was in college. After earning a bachelor degree for e-commerce Marketing and Computer Science, Yago decided to follow his own passion, automotive e-commerce.

He assembled a team of professionals and helps them to develop innovative technologies to bring e-business marketing programs for automotive dealers. Within a year, the company grew to serving more than 400 franchised and independent dealers in the WA area and well over 1000 across the U.S.

Ed Parkinson

VP of Sales, Automotive Solutions -
Contact At Once

Ed has been working with automotive dealers for 27 years and has championed many new services that "move the needle" for his customers. Ed helped pioneer the use of call tracking and measurement to increase sales and quantify the return-on-marketing during his 7 years at Who's Calling Inc. Ed began selling and coaching auto dealers on ContactAtOnce! services in Q4 of 2006 and joined the company as VP of Sales in April 2007. He holds a B.B.A in Marketing and Management from Temple University.

Matt Redden

VP of Sales and Marketing - DealerSocket

Matt drives sales through a unified approach that incorporates marketing, sales and customer support. Over the last 18 years, Matt has built his career around strategic marketing and driving sales in multiple markets through an innovative and focused approach. He began his career in the pharmaceutical industry where he worked for Parke-Davis (Pfizer), Merck and Sanofi-Aventis.

David Regn

Co-founder - Stream Companies

Mr. Regn's early roles in the company included account executive, copywriter, production director, media buyer, and CEO (to name a few). Eventually Stream Companies would grow from the two partners and an intern to 50 full time employees. Mr. Regn currently oversees all daily operations, including a production department, media department, graphic design team, web development team, social marketing team, copywriting team, sales force, and management team in Stream's Malvern headquarters, as well as satellite offices in Center City Philadelphia, New Jersey, and New England.

Stream Companies started out with just a few local clients. Today they proudly service over 80 local, national, international, and Fortune 1000 companies is a variety of markets.

Stream Companies started out with just a few local clients. Today they proudly service over 80 local, national, international, and Fortune 1000 companies is a variety of markets.

As Stream Companies grew, so did its capabilities. The company started out as a traditional advertising agency. Today it is a top traditional and digital agency, featuring a full production suite, a complete web development team capable of building and managing large scale websites, and a team of experts handling SEO, SEM, & social marketing.

Robert Revere

Chief Sales Officer - DealerPeak

Robert Revere is the Chief Sales Officer at DealerPeak. He spent 12 years on the front lines in some of the most intense e-commerce markets in the country.

Robert has worked for some of the largest, most successful auto groups in the nation and founded the e-commerce department at Courtesy Chevrolet in Phoenix, AZ, which retailed over 300 vehicles per month out of their Internet/BDC department.

Robert has taken his knowledge and expertise from his days in retail and applied them to an already best in-class CRM system at DealerPeak. He went on to transform the DealerPeak CRM to a complete XLRM system that includes CRM/Mobile, ILM, Desking, Inventory, In-bound/Out-bound Phone Recording, Digital/Traditional/Database Marketing, Websites/Mobile Websites, and SEO. Additionally, DealerPeak’s XLRM system offers the industry’s only true enterprise data combining CRM, Website, Inventory and DMS Data under one login!

Robert has patented revolutionary training curriculum based on a “traditional versus modern” platform resulting in Dealer-Centric implementation, Training, Coaching, and On-Going Support.

DealerPeak was founded in 1999 with the goal of providing Automotive Dealerships better technology solutions at lower costs while providing superior results. DealerPeak is headquartered in Portland, Oregon and has hundreds of Dealer clients throughout the United States. DealerPeak solutions include CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows our dealers to reduce their number of vendors and drive their cost of doing business down.

Myril Shaw

COO - CarWoo!

Myril Shaw has been with CarWoo! since the name was invented and the company was incorporated. He has done every job in the company except write code (and there is good reason for that.) He built the team that has grown the CarWoo! dealership network from 0 to over 7,000 today as well as launching the CarWoo! Dealer Plus product for dealers.

One odd fact about Myril... he has now lived in over 29 cities including Singapore, Hong Kong and Seoul, and no, no foreign languages. English is his second language and he doesn't have a first.

Stan Sher

President - Dealer eTraining

Dealer eTraining is a full service automotive internet sales, business development, digital marketing training and consulting company located in Voorhees, NJ. Stan is an up-and-coming internet professional with strong working relationships with the best in automotive e-commerce consulting in the industry. Prior to starting Dealer eTraining, Stan has been in the automotive business for over eight years where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.

Over the years, Stan Sher has become a proven internet sales manager adept at developing a positive brand image for a dealership or product and increasing internet sales volume. A true internet professional, he has increased sales, improved processes, presence, and results to generate more profit.

As a writer and contributor to the automotive dealer community, Stan has a continual blogging presence within and has been published in some of the most respected automotive industry websites and magazines such as:

• Digital Dealer Magazine
• Dealer Marketing Magazine
• Automotive Digital Marketing
• DealerElite.net
• DrivingSales
• Auto Dealers Network
• Automotive Internet Sales

Stan will be presenting:

BDC Management Strategies: Has Your Dealership Evolved?

This workshop will focus on understanding the value of having a BDC in place at dealerships as well as the various types of processes that need to be installed.  Once installed, these processes need to be managed appropriately and kept up to date.  We will review guidelines and operating procedures that a BDC needs to establish in order to measure results.  Lastly, attendees will gain a broad view of how to setup a proper action plan to bring back to their dealerships.

• Setup effective processes (Internet Lead Management, Unsold Showroom Traffic, Retention)
• How to set BDC department benchmarks and guidelines
• How to manage BDC department guidelines and performance
• How to stay current and continue to grow sales

Jerry Thibeau

President - Phone Ninjas
585.749.2015
PhoneNinjas

Jerry Thibeau is the president and founder of Phone Ninjas, a company focused on helping dealerships improve phone skills. He has earned the nickname "The Phone Ninja" for his ability to turn even the hardest of phone shoppers into real appointments that show. Having personally listened to and provided coaching feedback on more than 10,000 sales calls, Thibeau is one of the industry's best and brightest when it comes to evaluating a phone conversation.

www.phoneninjas.com

Jim Ziegler, CSP - The "Alpha Dawg"

President & CEO - Ziegler SuperSystems

James A. Ziegler, CSP, HSG... going on 40 years, Jim Ziegler's been a recognized industry, writer, speaker and super performer... a record setting manager with some of the top automobile dealerships in the country.

Jim's credentials include:

• Worked with 15,000 dealerships nationwide
• 100,000 Dealers, Managers and Executives attended his seminars
• He's worked in 1000 showrooms in 200 cities in 49 states
• Jim has been the featured keynote speaker 76 State Automobile Dealer Association Conventions
• Rated in top ten workshop speakers at 11 National NADA Conventions
• Featured speaker at three Digital Dealer Conventions, including Keynote at DD2 in Las Vegas
• Widely read National Columnist, Dealer Magazine

Jim is a Certified Speaking Professional (CSP) , the most highly sought after ultimate earned designation with The National Speakers Association.

You can contact Jim at 800.726.0510 - 9A.M.-5P.M. - Mon.-Fri.

• ZieglersBlog.com
• ZieglerSeminars.com
• ZieglerSuperSystems.com
• FaceBook
• 100dollarcards.com

Contact At Once!

Recently named by Inc. Magazine as one of the 500 fastest growing companies in America, Contact At Once! is a SaaS provider that operates industry-specific merchant networks built around its proprietary website chat software that vertical search websites embed in online ads and that merchant advertisers deploy on websites and landing pages. Contact At Once! website chat typically increases by at least 25% the number of online shoppers that initiate contact.

CarWoo!

As the sponsor of the Online Car Dealer’s Bill of Rights, CarWoo! is the premier online destination for car buyers and sellers that desire a level playing field. CarWoo! provides dealers the best solution to win with today’s online buyers.

Targeting Gen Y and their Boomer parents, dealers in the CarWoo! MarketPlace gain transparency into the behavior of these online buyers. Dealers in the CarWoo! MarketPlace are able to consistently connect, engage and win because they are working with low funnel pre-qualified buyers on a transaction by transaction basis and in the way these buyers want – no intrusion into your DMS, no pressure, just sales.

CarWoo! provides a self-policing MarketPlace where dealers can see exactly how buyers are behaving and align their unique approach to the expectation of today’s and tomorrow’s online shoppers. The MarketPlace’s buyers are pre-qualified. Insight into competitive offers removes the need to spend hours secret shopping because you see it all…every time. The CarWoo! MarketPlace brings your best showroom values into the new online experience.

DealerPeak

DealerPeak was founded in 1999 with the goal of providing Automotive Dealerships better technology solutions at lower costs while providing superior results. DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows our dealers to reduce their number of vendors and drive their cost of doing business down.

DealerPeak also has a separate division for its On-line Negotiation Product called WideStorm. To find out more about On-line negotiation for Automotive Dealers visit WideStorm.com

DealerSocket

DealerSocket is an industry leading automotive CRM - Customer Relationship Management and dealership training provider, serving auto dealers throughout the US and Canada. Founded in 2001 by Jonathan Ord and Brad Perry, DealerSocket is based in San Clemente, California and employs 220 people, serves over 2,000 dealership customers and supports over 75,000 active users.

Our vision is to become the best in Customer Relationship Management (CRM) for the Automotive Industry through superior technology, continuous customer support and flawless business execution.

Dealer Synergy

Founded in 2004, Dealer Synergy builds the most profitable Internet Sales and Business Development departments in the United States and is the only company in the automotive industry that is Franklin Covey certified.

Time after time, Dealer Synergy continues to build world class internet sales departments that are often featured on the covers of national publications.

DealerTrack

It's a whole new world for auto retailers. To adapt and get ahead, you need better tools that drive efficiency and profitability across your business.

This is exactly why you need the DealerTrack Performance Suite - the industry's most complete suite of high-value automotive management software solutions, including DMS, Inventory Solutions, Sales and F&I, and Compliance. DealerTrack's intuitive Web-based platform features an open architecture to easily integrate your entire dealership.

As a trusted provider of auto dealer solutions to more than 17,000 dealerships, we have a proven track record in contributing to the success of businesses like yours.

Dealer e-Process

Dealer e-Process, also known as the "Industry's Best Kept Secret", has one of the strongest core platforms in the automotive industry while possessing the latest engaging tools for their consumers.

As an all in one integrated solution, Dealer e-Process provides dealerships award winning CUSTOM Websites, Custom Mobile Websites, Pro-Active Managed Live Chat 24/7 365, Facebook, Twitter & Google+ Management, Virtual Service Consultant, Live Repair Orders Online, award winning SEO & SEM, Video Integration, Dealership V360 virtual Tours, Inventory Management including Craigslist & ebay Posting and Rapid Response off hours leads answering service.

Dealer e-Process works hard to bring dealers the best technology and great service. Having real world dealership experience of a 100 plus years combined, they have solid existing relationships with dealers and make sure they get quick support and custom websites that fits dealer's needs.

Dealer e Process is proud to be the recipient of the most glorified awards in the automotive industry in 2012, which includes the Highest Rated Website provider from DrivingSales.com. Dealerships looking to adapt to changes in their marketplace and incorporate better solutions should take a hard look at the solutions being provided by Dealer e Process, a leading website provider in the United States & Canada.

Mouthful Social Media

Mouthful is your all-in-one solution for social media, custom QR codes, web design, SEO/SEM, PPC and reputation management.

Mouthful Social Media was started because we saw a need for something better in social media... something simpler. In our early days, we adopted the phrase "Say it... don't spray it" because it best explained what we did and how we did it. The tongue-in-cheek phrase stayed because no matter how quickly social media grew, one thing remained the same: a successful digital footprint isn't just online presence; it's a clear and consistent voice. Embracing both traditional and new media marketing strategies, Mouthful provides our clients with a one-stop shop for everything digital... without compromising integrity or quality. Our job is to simplify, clarify and intensify social media, and we're great at what we do.

Potratz Advertising

Potratz Advertising, headquartered in Schenectady, NY, is a full service automotive advertising agency that specializes in integrating the power of digital marketing strategies for retail automotive dealers and dealer groups across the United States.

Our digital expertise extends from being Google Qualified to being part of the Yahoo Ambassador program and the Microsoft Ad Network. Paul speaks at NADA and NCM 20 Groups and is also a trainer for the Driving Sales and NADA Digital Marketing Series. We produce Think Tank Tuesday with weekly digital automotive marketing tips, exclusively available on Driving Sales and iTunes and sent to a subscriber list of over 39,000 automotive professionals across the country. We also write daily for automotive blog sites, such as Driving Sales, Automotive Digital Marketing, Kain Automotive, Auto Dealer People, and Dealer Elite. Also, we have been quoted in the NY Times, NY Post, Wall Street Journal, CBS, and several local and regional newspapers and radio talk shows.

We work with dealers who embrace the ever-changing digital landscape and find that a successful partnership is more than a marketing campaign. We're only one part of a successful formula. The other weighing component is, of course, the dealer, whose biggest asset is the staff... their team.

Platinum Promotions & Marketing, LLC

Platinum Promotions & Marketing is an automotive sales promotion, staffed event, and advertising consulting company providing Pre-Owned and new car dealerships with prestige automotive advertising and marketing solutions to increase dealership traffic, unprecedented gross profit, and provide training, market development, and success.

Our goal is to develop a solid and long-term relationship with each of our clients. We strongly believe in conducting our business in an honest and upstanding manner, and center our company and its practices around the principles of integrity, professionalism, and character. Our clients’ needs and satisfaction are always our first priorities, and that is why we will ensure that each and every person we work with is treated with respect, honesty, and equality. We stand behind our name on both a personal and professional level as the best choice in the automotive marketing and staffed event industry. Our staff will work hard to live up to the high standards we have set for ourselves to guarantee more than just results, with continuous personal relationships.

Service Turn

Powered by Tega Technologies, LLC

The industry's most comprehensive system for buying and selling vehicles out of your Service Drive.

If your dealership isn't selling 3-5% of its Service Customers then you are missing business!

• Fact: Service Turn Dealers sell 6 times as many vehicles out of their service drive then non Service Turn Dealers
• Fact: Service Dealers spend under $75 in advertising per vehicle retailed
• Fact: Service Turn Dealers buy at least 4 times as many vehicles out of their service drive than non Service Turn Dealers
• Fact: Service Turn complete solution will have your dealership effectively buying and selling vehicles out of your service drive within days

Stream Companies

Stream Companies located just outside Philadelphia, Pennsylvania is an award winning advertising agency specializing in results-driven advertising & business strategies that will drive sales & brand awareness in the ever-changing marketplace.

Stream can bring you the best of the advertising agency world; large scale capabilities and the flexibility of a boutique shop. We're accessible, accountable, and always ahead of the flow.

Hotel Information

MGM Grand Hotel & Casino
1777 Third Street
Detroit, MI 48226

Phone Reservations:
1-888-MGM-DETR

Reference Internet Battle Plan 13 for Ziegler room rate via TELEPHONE only. (Online room rate registration has expired)

Check-in - after 3:00 p.m. on Monday April 15th
Check-out - before 12:00 p.m. on Thursday April 18th
The event ends @ noon on Thursday April 18th. You'll need to check out that morning & store your luggage... the hotel will be happy to store your luggage until the event ends.

If you have questions or need more information, simply submit the information below or call the office 8AM-5PM, Monday-Friday, EST.

Contact Information:

Ziegler SuperSystems, Inc.

602 Grassmeade Way
Snellville, GA 30078

Local: 770.921.4440
Toll Free: 800.726.0510