FEBRUARY 12TH-13TH 2018
Sheraton Sand Key Resort
How Not To Pick A Crappy Vendor FB Digital
Vice President of FB Digital / Forrest & Blake Marketing & Advertising in New Jersey leads and guides the marketing and advertising efforts of some of the largest and fastest growing dealerships in the country while also having prolific presence on social media. He spreads a message of positivity and growth to all his followers (more than 25,000). He regularly speaks out on controversial issues facing the automobile industry and is an evangelist for positive change and the customer experience.
GSM - BDC & Phone Sales
It's a Race to the Relationship - BDC & Phone Sales Strategies Identifying the Internet Customer - Who/What/Why The Buying Cycle - Where is your customer? Lead Follow Up Process - Chess not Checkers How to Build Rapport and Value - Logic vs. Emotion Identifying/Meeting/Exceeding the Customers Expectations Anthony Alagona highly recognized national sales trainer who specializes in business development, phone sales, and motivational coaching. Anthony works with dealerships, business development centers and sales professionals all over the United States to teach them how to effectively create and handle more opportunities to do business. What makes Anthony different than most trainers? Anthony likes to “Lead By Example” and not only teach his strategies and techniques but also implement them while onsite to demonstrate their effectiveness!
Presentation: The Real Story: 15 Years Retail, 1 Year Vendor – Throwing Out Myths and Lies
Presenter: James Klaus, VP of Sales, Dealer Teamwork
From working his way up the dealership chain for 15 years, to now working on the vendor side, James Klaus has seen it all. Don’t miss this session where James will shatter the digital marketing myths that dealers have been told to be impossible for years. James will explain and show how dealers are paying too much for marketing and areas where they can cut cost while increasing efficiency. Learn how to implement these proven, relevant digital marketing tactics in your store. The best part is, these fixes are easy to make and manage on an ongoing basis!
Session will cover:
SVP, Channel Strategy - LotLinx
What is AI and how is it changing the car business?
From smart cars to smart ads, AI is beginning to reshape life as we know it - similar to the early days of the internet. Now is the time to make sure you understand AI and the role it will play in improving your daily decisions. This workshop will focus on first demystifying artificial intelligence and separating fact from fake news, outlining easy AI-driven strategies that will help you sell more cars and make more gross profit per unit, this month.
LotLinx description: We are an automotive AI company that helps dealers sell more cars faster by driving low funnel in-market car shoppers directly to inventory on dealer’s websites. LotLinx Inventory Marketing Platform provides several channels to merchandise inventory at the VIN level. These channels include third party inventory listings sites, ad placement on key consumer sites, Facebook, SEM and retargeting.
Get on the Facebook & Text Message train or get left behind! Choo Choo!
Jason Girdner is the CEO of TECOBI. TECOBI is a software and social marketing company for the automotive industry. Jason has 17 years of experience generating leads for auto dealers and converting them through the purchase funnel into car deals. Jason is also a full stack developer and develops solutions that are easy to use and are focused on converting leads. Jason has exploded on Facebook over the past two years. With over 100 dealer clients nationwide and clients in every state he has been able to leverage Facebook to quickly grow his business. As a true visionary and inventor, he realizes that times are changing and we can’t sit around doing the same thing we have always done and expect a different result.
Web Address: www.flickfusion.com
In this session we will: Discuss some of the common misconceptions about video marketing. Discover why we need video and the impact that it will have on your viewers. Identify five types of videos that every dealership must utilize today. Learn how to leverage our video data across multiple touch-points to make certain that we are getting the right marketing message, in front of the right shopper, at the right time of the buying cycle.
There is no debate among marketers that the utilization of “video” is one of the most powerful marketing tools available today. Unfortunately, the utilization of video throughout the automotive industry remains scattered. Though some dealerships (or individuals) utilize various types of video very well, very few have implemented a video marketing strategy that harnesses the true value of video. This session will show you how you can easily (and cost effectively) implement and scale a video marketing strategy for your dealership that will provide your shoppers with a better shopping experience result in you getting more leads, more appointments, and more sales than ever before.
“Balanced Digital Marketing Diet”
Craig Farmer from CF Search Marketing is going to cover the Food Groups of Digital Marketing and the importance of a well-balanced Digital Marketing Strategy. CF Search Marketing is ready to help get your dealership physically fit!
“Your Guide to a Balanced Digital Marketing Diet.”
Since 2003 Craig has understood the importance Google and constant changing dynamics of a successful balanced Digital Marketing Strategy for the modern day customer. Craig has been invited to Google’s headquarters in NYC numerous times for marketing seminars and marketing discussions specifically for Automotive. During the last 10 years, Craig has held positions of GM of a successful Highline Dealership and Ecommerce Director with two Auto Groups; Priority 1 Automotive Group and Len Stoler Automotive Group where he oversaw large scale Digital Marketing campaigns. Recently, Craig accepted the role of National Marketing Director for CF Search Marketing. CF Search Marketing is a cutting edge Automotive Marketing Agency offering a full range of Digital Services as well as Traditional Marketing strategies. CF Search Marketing utilizes state-of-the-art software programs to create some of the best performing Digital Marketing campaigns in Automotive. CF Search Marketing is Conversion Focused!
One Size does NOT fit all: Customizing your approach for today’s car buyer
Today’s consumers are most loyal to the products and services that deliver a high level of personalization. This presentation will outline why it’s critical that we throw out the canned word tracks and scripts, and instead deliver a customized car buying experience. Learn the key tactics and strategies that enable real dealers to customize their sales approach and stand out from the competition.
Kerri Wise is VP, Dealer Education at TrueCar. In her role, she leads dealer training initiatives focused on helping dealers understand the best practices, insights, and tools that can maximize their success on the program. Kerri's auto career spans 19 years, previously working at Edmunds and J.D. Power and Associates.
The Modern Lead Generation Ecosytem
Presenter: Sean Stapleton, CEO & Co-Founder, Dealer Teamwork
After spending a year building one of the fastest growing digital marketing companies, Sean Stapleton returns to Internet Battle Plan to shatter old stereotypes and outdated strategies that simply don’t work. Sean has spent the last year working with top auto dealers and over 400 stores across the nation. In this time, he has collected insights and developed a strategy for implementing proven best practices with technologies that deliver record-setting results. Want to make your digital marketing more effective and beat the competition? Stop throwing your money away on dead-end digital marketing efforts, and don’t miss this groundbreaking session.
Session will cover:
YOUR DOLLAR v. OUR DIME!
Investment & Performance Mastery from the #1 Highest Sales Volume eDealer Group in North America -----------Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies.
In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico:
Mr. Gail is a 28-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.
Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.
Founder - InteractiveTel
Gary Graves is CTO & Co-Founder of InteractiveTel, an intelligent call management & analysis company catering to the automotive sector. Graves has had many accolades from his former venture bringing Osiris, a vacation property management system, to the resort real estate market in the late 90s. His passion for technology and innovation led to many consulting engagements with non-profit & private sector initiatives until the conception the CallFlo technology platform that InteractiveTel was founded upon. -- ----- Bridging the Gap Between Online and Offline Analytics
The most common objective of an online ad campaign is to drive phone calls and form fills. Google Analytics tracks online behavior and provides an insightful feedback platform to explore ways to shape the online journey.
Offline attribution is derived from the analysis of phone conversations. Calls are converted from speech to text and mined for keywords and key phrases. These artifacts are used to extrapolate the intention of the caller as well as to identify any events that occurred.
As the journey traverses from digital to voice, what happens after the calls are received or after the lead is called from a lead form submission is often left at the mercy of a disciplined CRM strategy. Leaving many questions unanswered:
Company: Rockstar Auto Conference
Web Address: www.rockstarautoconference.com
Call or Text: (269) 978-0931
You’re Not A Leader If Nobody Is Following
"Good people are hard to find." "Today's generation has no work ethic." "Millenials just don't get it." "Real sales people want to be paid what they're worth and work on commission..."
If you've ever said anything like this..you may be doing permanent damage to your dealership.
Love it or hate it, the industry is changing and if we want continued growth, we have to learn how to create a team that wants to be lead.
In this high energy closing keynote session, Mat Koenig will give you powerful strategies that will help you turn your team of individuals into a rock solid group of professionals who DESIRE to be lead by you. Best of all, the information in his session will help you have better communication, better relationships and get more sales!
Mat Koenig believes you’re only one moment away from your next level of success! He is the Co-Creator of Rockstar Auto Conference and BDA Spanish Marketing. All of his companies focus on one thing: Helping people communicate better. Mat is a 24 year Auto Industry Veteran, Author, and one of the hottest speakers in the Auto Industry. Mat helped learned the right way to market digitally when he was with Cars.com and he launched edmunds.com's direct to dealer program before branching out on his own. Learn more about Rockstar Auto Conference at www.rockstarautoconference.com.
JBio President of Remora, and Master Certified by Ford in Internet Sales, Christian Jorn is the search engine optimization (SEO) expert that the auto industry has looked to since 2008 for website and marketing innovation. As a digital leader, Remora continues to push the envelope by serving enterprise website software and management tools directly to – and for the benefit of – brick and mortar car dealerships.
Technical Advantage Trumps Everything in Search
How to Create a Web Advantage that Simply Dominates
Challenging Tradition: Building a High-Performance Sales Team
In a market where educated consumers have more and more power, your sales plan is only as good as your team – and your leadership style. This fast-paced session with ELEAD1ONE Partner Bill Wittenmyer will challenge your philosophy on management with unique, competitive strategies for building and retaining a high-performing sales team. Plus, take away tips on embracing modern, cutting-edge sales tools and multi-channel communications technologies that will exceed the most discerning consumer expectations.
Director of Digital Marketing & Partner
Udo enjoys helping dealerships of all sizes establish and improve their online presence. Significant change occurs within the realm of new media on a daily basis. Operating in the cloud that is the web often is confusing, daunting and an inefficient investment of time. Udo helps dealerships navigate the confusion to achieve a superior web presence and sound new media strategy, leading to increased revenue.
Over the years, Udo perfected digital marketing for dealerships across the country, completely flipping the script on overall marketing strategy, and delivering on ROI. He sees and understands the tremendous opportunity digital presents for dealers, coupled with the fact he knows how to educate dealerships and add value to their bottom line.
Udo and his partners at PUK Digital are changing how dealerships market themselves.
Udo will be presenting:
Content That Increases Your Bottom Line
Get off the drugs (traditional media)! Invest into digital content, not just digital media buys. The right content will pay dividends, by selling your brand instead of simply relying on selling on price.
Selling the Way that Today’s Consumer Wants to Buy
Come hear Patrick McMullen, SVP of Strategy at MAXDigital, share why the traditional “Road to the Sale” has become a dead end. It no longer leads to the sales and profits it once did. There’s a new way forward that’s more aligned with the way that customers want to buy cars. Say goodbye to 20-page training manuals and multi-step processes, and give your sales consultants a repeatable and scalable solution to sell more cars without dropping price! Patrick brings over 10 years of management experience in pre-owned operations and provides guidance to dealer executive teams about marketing and selling in an increasingly changing consumer landscape.
Value of Presentation:
Web Link - http://overtakedigital.com/
SEO, PPC and Social Media Advertising, The Secret Sauce Taught By A Certified Google Specialist
Chris Hill is the President and CEO of Overtake Digital located in Chicago, IL. He is a 13-year vet to the automotive retail sector and is a Certified Google Specialist. His company focuses on adaptive SEO, PPC and Social media in the automotive, real estate and hospitality industries. Chris will be speaking on medium to high level SEO, PPC and Social media lead creation. Teaching how SEO effects PPC and what types of PPC you should be practicing as a dealer. Additionally, he will also be taking the group through a live Facebook audience build for hyper targeting Facebook Ads.
President & CEO - Ziegler SuperSystems
James A. Ziegler, CSP, HSG... going on 40 years, Jim Ziegler's been a recognized industry, writer, speaker and super performer... a record setting manager with some of the top automobile dealerships in the country.
Jim's credentials include:
Jim is a Certified Speaking Professional (CSP) , the most highly sought after ultimate earned designation with The National Speakers Association.
Jim Ziegler, the 'Alpha Dawg Himself' will take the stage with his controversial presentation...
"20 Things I'd Do Immediately If I Bought Your Dealership Today"
Ziegler has performed this presentation at three major automotive conferences in 2016 and this content has fueled a lot of conversation and debate. Jim Ziegler has earned a reputation for his ability to grow dealerships to the ‘Big Numbers’ in a short amount of time. Experience the Dawg on stage as he lets it all loose.
Many dealerships are using it to provoke discussions in their management meetings. Not everyone will be happy with Ziegler's in-your-face style of telling it like he sees it as he discusses who to hire, who to fire, what vendors to cancel and what vendors to hire. What process changes dealerships need to make, what dealers need to start doing with sales marketing, and what they need to stop doing: The man is going to draw the blueprint that you can use to crush competitors who weren’t smart enough to buy a ticket to this conference.
FEBRUARY 12TH-13TH 2018
Sheraton Sand Key Resort
In today's fiercely competitive retail environment, every dealership must be operating at maximum efficiency...